Kurkure on Friday announced about appointing actress Taapsee Pannu as its brand ambassador. The brand also launched a TV campaign revealing a new brand positioning ‘Khayal toh chatpata hai’ to express progressive thinking about how young Indian homemakers bring in to the traditional Indian families.
But why did the brand chose Taapsee Pannu among so many young names in the industry? Well, to help you understand this, below are some points.
Taapsee’s movie selection
Kurkure is known for featuring Bollywood celebrities in its ads. Big names like Juhi Chawla, Kareena Kapoor Khan and Parineeti Chopra have helped Kurkure to hold Indian audience. But now, the company wants a fresh image in the market. This is something unconventional from the brand and Taapsee’s career has been successful due to her unconventional roles.
Resonating with the brand’s philosophy
Kurkure wants a new positioning in the market, to do so, for the first time it is trying to convey a social message through the ads. As the campaign is based on young homemakers, the choice was easy for Kurkure.
Taapsee’s love for Kurkure
One can easily advertise something that he/she loves eating and talking about Kurkure, Taapsee Pannu in a said, “I am extremely excited to be associated with Kurkure. It has been an integral part of my family ‘masti’ moments back home in Delhi and during my breaks while shooting in Mumbai. I have always admired Kurkure for its family and fun orientation. And, as the brand takes on a new positioning of ‘Khayal Toh Chatpata hai’, I look forward to an exciting and chatpata journey with Kurkure.” as quoted by exchange4media.
Taapsee is known as someone who spokes her mind. Kurkure can never resonate with someone who is always silent or speaks very less. Also, she is a hardworking self-made woman who is relatable as well as aspirational for most of the Indian young females. This is something that any youth-centric brand would like to have while choosing a brand ambassador.
Taapsee is achieving success in her acting career and she currently endorses 10 brands and has signed 5 big contracts in 2018, including Uber, Garnier Color Naturals, and skincare brand Nivea.