Kouzina Food Tech has appointed Geetika Anand Gupta as its Group Chief Marketing Officer (CMO). Gupta has continued in her role as CEO and Co-founder of MOPP Foods, a Kouzina Food Tech company, while taking on additional responsibilities across the group’s portfolio.
In her expanded role, Gupta has led brand strategy, consumer marketing, product innovation, customer experience, innovation-led growth and business excellence initiatives across Kouzina’s brands and partner network.
The appointment has come as Kouzina Food Tech has continued to expand its portfolio of digital-first food brands and strengthen its technology-enabled food services platform. The company has also continued to scale its operations through its cloud kitchen and kitchen partner network model.
Gupta has been recognised for building consumer-focused food brands and driving product innovation in the food and beverage sector. Under her leadership, MOPP Foods has established a presence in the Delhi-NCR market through brands including Mad Over Parathas & Pakodas, with a focus on delivery-led operations and customer experience.
Founded by Gautam Balijepalli, Mahesh Madiyala, Sumit Gupta and Rohan Rao, Kouzina Food Tech has operated multiple food brands across India through a technology-enabled cloud kitchen model. The company has expanded its presence across categories including bakery, desserts, burgers, rolls, meals and regional food offerings.
Commenting on the appointment, Gautam Balijepalli, Founder and CEO, Kouzina Food Tech, said, “Geetika brings a rare combination of entrepreneurial grit, deep consumer understanding, operational excellence, and brand-building capability. Over the years, she has demonstrated an exceptional ability to create customer love while building scalable food businesses. As Kouzina enters its next phase of growth, her leadership will play a pivotal role in strengthening our brands, driving innovation, and building a world-class consumer experience across our portfolio.”
He further added: “Kouzina has always believed that technology, data, and strong consumer brands together create sustainable competitive advantage. Geetika’s proven track record of building differentiated food brands and her passion for excellence make her the ideal leader to help us scale the next generation of food brands across India.”
Speaking about her expanded role, Geetika Anand Gupta said: “I am excited to take on the responsibility of Group CMO at Kouzina while continuing my entrepreneurial journey with MOPP Foods. Kouzina has built one of the most exciting food-tech platforms in India, combining technology, operations, and consumer insight at scale. I look forward to working closely with Gautam and the leadership team to strengthen our brands, deepen customer engagement, drive innovation, and contribute towards building category-defining food brands for the future.”
