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Jio’s Dominating Marketing Strategy Continues With ‘Monsoon Hungama Offer’

| Published on July 20, 2018

Reliance Jio has announced it’s Monsoon Hungama offer which will allow JioPhone users to enjoy special recharge benefits. This offer will help bring down the monthly spends of existing customers by nearly 50%.

“There are currently 2 JioPhone plans available: Rs. 49 and Rs. 153. The Rs. 49 plan is a kind of trial plan with 1 GB monthly data, whereas our highest-selling plan Rs. 153 provides 1.5 GB data/day. We realised that there are some users who may want lesser data and therefore must get the plan at a lower price. Hence we are introducing Rs. 99 with unlimited free voice, 0.5 GB data/day and 300 SMS for 28 days”, said a company spokesperson.

Jio is also offering customers to buy the upgraded JioPhone at a price of Rs. 501 only. The company is taking this money as a 100% refundable security which will be given back to the customers after 3 years. Mukesh Ambani had revealed about these exchange plans during RIL’s 41st Annual General Meeting.

Also Read: Jio’s Growth Hacking Strategy Makes Airtel Lose Its 10 Years Old Customer

JioPhone has been updated with some significant features like compact design, 2.4-inch QVGA display, microSD card slot, alphanumeric keypad, four-way navigation, headphone jack, torchlight, FM radio, camera, and speaker. In addition, the voice assistant feature will allow users to command the phone for calling, sending SMS, opening YouTube or WhatsApp and browsing social media site etc.

Customers will also get a new SIM along with the JioPhone. To retain their existing numbers, users can opt for Mobile Number Portability (MNP) to Jio in order to avail the Jio Monsoon exchange offer. This clearly shows that Jio is not going to stop impressing its users and will continue to be aggressive in its marketing.

Eligibilty criteria for exchange

  • Jio has set a simple criteria, the old phone for exchange should be in a working condition and without any damage. The offer can only be availed on phones which have been sold after 1st January 2015.
  • Customers are required to carry their old mobile phone, with battery and charger, their Aadhaar number and their MNP Jio number.
  • This offer is only applicable on the JioPhone and not on JioPhone 2.

Offering so many amazing things to its users establishes a fact that Jio will continue its approach as a consumer-friendly brand rather than a brand which only looks to make profits.

So, if you are looking to buy a JioPhone, the company has already started registrations. All you need to do is visit the company website and register with your basic details such as name, email address, area PIN code, and phone number.

In association with Jio

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