Jindal Stainless has appointed Ranveer Singh as its first-ever brand ambassador, marking a shift in its brand outreach strategy.
The company has taken this step to expand visibility and connect more directly with consumers. It has engaged Singh as a nationwide celebrity endorser, with campaigns planned across television, digital, and social media platforms.
This has been the first instance of the company onboarding a brand ambassador, signalling a move to bring its messaging closer to a wider audience. The association has aimed to strengthen awareness of stainless steel and its role in everyday applications as well as large-scale infrastructure.
Jindal Stainless has also positioned this collaboration as part of its broader efforts to reinforce the material’s relevance in sectors such as transport, defence, and aerospace. Stainless steel has continued to feature in projects including the Vande Bharat Express, BrahMos, and Chandrayaan-3, alongside everyday consumer usage.
With this partnership, the company has sought to build stronger recall and engagement among a broader consumer base while highlighting the material’s contribution to India’s development.
“Ranveer Singh represents not only the present but also the future of Indian cinema, deeply committed to the work behind performance. As Jindal Stainless embarks on its next phase of growth, his dynamic personality and strong connect with audiences make him a fitting partner, to help bring the versatility of stainless steel closer to people across the country.” – Abhyuday Jindal, Managing Director, Jindal Stainless
“For many of us growing up in India, stainless steel has always been a familiar part of everyday life. It carries a sense of reliability and a distinctly Indian spirit. What makes this association special for me is that it represents values of trust, and authenticity I truly relate to. I’m excited to be associated with Jindal Stainless and look forward to taking the brand’s story to audiences across the country.” – Ranveer Singh
“Through our association with Ranveer Singh, our first-ever brand ambassador, we aim to strengthen the awareness around stainless steel and its role in nation building. His wide appeal and strong connect with audiences will help us engage with a broader set of consumers and bring the story of stainless steel closer to everyday conversations.” – Vijay Sharma, Director – Corporate Affairs, Jindal Stainless
