FMCG major ITC has signed definitive agreements for the acquisition of one of India’s fastest-growing, innovation-led, frozen food brands- Prasuma
This family business has been scaled up by Lisa Suwal and Siddhant Wangdi, a wife and husband duo who have built a unique portfolio of products, with the vision to redefine the frozen food category in India and make frozen food even better than fresh.
Leveraging cutting-edge freezing technology to preserve freshness, ensuring unmatched taste and quality in every bite, Prasuma disrupted the Frozen Food category with the launch of their iconic Momos, offering high-quality, preservative-free, and delicious frozen Momos that quickly won the hearts of food lovers nationwide.
Since then, Prasuma has continued introducing a range of first-to-market products dominating the Pan-Asian and the Deli Meats space.
Built on excellent business fundamentals and a strong focus on innovation, Prasuma has delivered profitable growth since inception without raising any external funding. The brand uses advanced and new freezing technology which enables frozen foods to retain their freshness, even better than meals that are consumed shortly after being cooked.
Currently, Prasuma has a presence in 100+ cities across all online, and offline channels and cloud kitchens and its direct-to-consumer channel “Meatigo by Prasuma” offers a curated selection of exclusive products, delivered within 30 minutes across major cities in India.
What’s unique to Prasuma is that it manufactures all of its products in-house, this not only ensures superior product quality but also reinforces Prasuma’s commitment to delivering inventive flavors that resonate with Indian families from bigger cities to smaller towns.
“We are extremely proud of what we have built and excited to join hands with ITC to drive the next phase of growth for Prasuma. The overwhelming support and love for our products from consumers have always inspired us. ITC shares our commitment to quality and innovation, making them the perfect partner. This collaboration isn’t just a business transaction— it’s the culmination of our lifelong passion for exceptional food, a dream that began right in our kitchen.” said Lisa Suwal, CEO, Prasuma and Meatigo
“Frozen food is undeniably the category of the future. With Prasuma’s strength in manufacturing and innovation combined with ITC’s expertise in distribution and building new-age brands, we are excited about the potential of this partnership. Together, we believe this collaboration will create significant value for stakeholders and consumers alike in India and globally – revolutionizing the frozen food industry with quality, convenience, and most importantly tasty food,” added Siddhant Wangdi, COO, Prasuma and Meatigo.
