ITC has signed definitive agreements to acquire the remaining 73.5% stake in Mother Sparsh Baby Care, an Ayurvedic and natural baby care brand.
With this acquisition, ITC will fully own Mother Sparsh, marking a strategic step in its ongoing efforts to strengthen its portfolio of purpose-led, consumer-focused brands.
The acquisition involves an investment of Rs 81 crore, through a combination of primary subscription and secondary share purchase. This takes ITC’s total investment in Mother Sparsh to approximately Rs 126 crore.
Mother Sparsh, which has been an associate company of ITC since 2021, has made significant inroads in the premium baby care segment.
Known for its Ayurvedic and natural product offerings, the brand has established a strong presence across personal care, health and hygiene, and expert baby care categories. Its digital-first model, presence on major e-commerce platforms, and a loyal consumer base have helped it achieve an annual revenue run rate exceeding Rs 110 crore.
The acquisition is in line with ITC’s broader strategic vision—‘ITC Next’—which focuses on building a future-ready, innovation-driven portfolio by tapping into high-growth, digital-led consumer segments.
Commenting on the development, Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business Division, ITC Limited, said, “This acquisition is an exciting opportunity, aligned with our aspiration to build a formidable portfolio of future-ready, best-in-class innovative offerings that delight Indian consumers. Mother Sparsh, in a true spirit of entrepreneurship, has created a reputed brand with Indian ethos in the natural baby care space, powered by an assortment of innovative products and a robust digital ecosystem.”
Himanshu, Founder & CEO of Mother Sparsh, added, “We are delighted that ITC, who came on board as an early investor, is now taking Mother Sparsh to the next level. This partnership is a testament to the brand’s potential in the fast-growing natural baby care segment. We’re confident that ITC’s institutional strengths will help serve the evolving needs of Indian mothers for generations to come.”
The acquisition will be completed over a span of 2–3 years. During this time, the Mother Sparsh team, including Founder & CEO Mr. Himanshu, will continue to lead the business.
