IRCTC (Indian Railway Catering and Tourism Corporation) has partnered with Adgebra, a media advertising solution agency, to introduce the ‘Cuboid’ ad format across its digital properties, including the app and the website. This exclusive collaboration through open tender marks a significant advancement in how brands engage with IRCTC’s 10 million daily active users.
The Cuboid format will offer brands:
- Immersive Storytelling: Six interactive faces for deeper brand narratives
- Seamless Integration: Native placement within the user journey
- Superior Performance: Early campaigns demonstrate 3.2x higher engagement versus traditional formats
Access to India’s largest travel users
- High-intent travelers at critical booking moments
- Affluent demographics with proven purchase behaviour
- Brand-safe environment with 100% viewability
- Pan-India reach with 10 M+ daily active users
Leading brands across EdTech, FMCG, and consumer goods have already tested early success with Cuboid, seeing measurable improvements in brand recall and engagement metrics.
Sumeet Dubey, Chief Business Officer, Adgebra, noted, “This partnership combines IRCTC’s premium audience with our creative storytelling solutions to create meaningful brand connections. The Cuboid format sets a new benchmark for digital brand engagement.”
