The Indian Premier League (IPL) 2026 has recorded growth in commercial advertising volumes across television during its first 13 matches, spanning from March 28 to April 7, 2026. The tournament has been broadcast across 25 channels, reflecting a wide distribution footprint for advertisers.
As per TAM Sports data, advertising activity during IPL 2026 has expanded compared to the corresponding period of IPL 2025 (March 22 to April 1). The analysis has covered commercial advertising on television, excluding promos, fillers, and short programmes.
The report has indicated an increase in indexed ad volumes, alongside a broader participation of categories and advertisers. Multiple sectors have continued to leverage IPL’s early-phase visibility, with both returning and new categories contributing to the overall ad landscape.
The number of categories and advertisers has seen a rise compared to IPL 2025, suggesting stronger competition for visibility during live match broadcasts. At the same time, shifts in category presence have been observed, with some sectors entering the advertising mix while others have reduced or exited participation.
Top advertising categories and advertisers have continued to dominate share of voice during the initial matches, while new categories and brands have also entered IPL 2026 compared to the previous season. Conversely, categories such as e-commerce gaming, smartphones, airlines, fans, and real estate have not featured in IPL 2026 despite being present in IPL 2025.
Overall, the first 13 matches of IPL 2026 have reflected a broader and more competitive advertising environment, with increased channel distribution, higher ad volumes, and evolving category participation shaping early tournament trends.
