One of the major players in the Indian aviation industry, Indigo Airlines, has called for a creative pitch.
Sources aware of the development told Marketing Mind that the pitch process had kickstarted last week.
The incumbent agency for the account is Wunderman Thompson.
As per sources, VML India, the new WPP agency which emerged out of the merger between Wunderman Thompson and VMLY&R, is also participating in the pitch to defend the account.
Apart from this, most of the leading creative agencies in the country are believed to be participating in the pitch as the brand is not only significant but is also known for its stellar communication strategy.
Prior to Wunderman Thompson, the creative mandate of Indigo Airlines was with Wieden+Kennedy in India.
