2018 has been an exceptional year for India in the field of Sports. Young athletes especially the non-cricket ones have performed exceptionally well by bagging some nice medals in prestigious competitions worldwide such as the Commonwealth Games and the Asian Games.
Yes, we are talking about athletes like Hima Das, Rahi Sarnobat, Arpinder Singh, Bajrang Punia, and Manika Batra among others. Let us see how these athletes achieved so much and the brands they ended up endorsing.
The young athlete made history on 12th July by becoming the first Indian Women to bag a Gold in a track event at the World U-20 Athletics Championship. She ended up being a known face in India and was also cast in SBI’s advertisement for its Digital Banking Platform called YONO.
The first ever Indian heptathlete to win a gold in the Asian Games, Swapna Barman was signed up by State Bank of India and Adidas.
Even before he became the youngest Indian to score a century, the cricketer Prithvi Shaw was already backed by brands such as MRF, Proteinex, Indian Oil and Nike.
India’s first table tennis star, Manika Batra grabbed gold at the Commonwealth Games and a bronze at the Asian Games. She was signed by the nutrition and health brand Herbalife Nutrition India. The brand also has itself being represented by other athletes such as Virat Kohli, Mary Kom and Saina Nehwal.
The 24-year-old gold medallist at the Commonwealth Games, Asian Games, Spain Grand Prix and a silver medallist at the Asian Championship, Vinesh Phogat has all the major brands lined up ready to back her. Even though there are no endorsement deals signed yet, the sports management agency Cornerstone Sports has signed up to manage her brand endorsements in all ways possible.