iCubesWire Elevates Mazen Bahnassy To Associate Business Director- Influencer Marketing (MENA Region)

Global AI and ML mobile marketing platform, iCubesWire has elevated Mazen Bahnassy to the role of Associate Business Director- Influencer Marketing (MENA Region).

As part of this new role, he will be leading iCubesWire’s Influencer Marketing business across the MENA and GCC regions, focusing on UAE, KSA, Qatar, and Egypt.

This move aligns with the company’s upcoming expansion plans to strengthen its grip in the region.

In 2023, the influencer marketing landscape in the MENA region witnessed an exceptional growth with a valuation touching $250 million. With several brands investing heavily in the space, the same is estimated to increase this year as well.

With more than eight years of professional experience across marketing roles, Bahnassy’s expertise includes influencer marketing, campaign strategy development and partnerships management.

Commenting on the elevation, Sanjeeda Khan, Co-Founder and Chief Growth Officer- MENA region, iCubesWire, stated-

“With Mazen’s addition, we have created another pillar for the company’s leadership team. His expertise across industries and ability to see marketing endeavours from a wide perspective will prompt our growth plans for influencer marketing in key regions. We are confident that the team will continue to excel under his leadership.”

To this, Bahnassy, Associate Business Director- Influencer Marketing, iCubesWire, added-

“I am super excited to take on this responsibility of driving the influencer marketing business. With the dynamic team at iCubesWire, I am certain we will continue strengthening our position in the region and drive sustainable growth for the company.”