iCubesWire has elevated Shobha Singh to the role of Group Director – Influencer Marketing. In the new role, Singh will lead influencer marketing initiatives and strengthen the agency’s capabilities in the creator-led marketing space.
She announced this move via a linkedin post.
Singh has been associated with iCubesWire for over three years. Prior to this elevation, Singh served as Cluster Head from February 2024 to March 2026, where Singh was responsible for cluster management and development.
Earlier at iCubesWire, Singh worked as Account Lead – ViDx from May 2023 to February 2024 and as Senior Account Manager – ViDx between December 2022 and May 2023.
Before joining iCubesWire, Singh spent around three years and nine months at Silver Stroke Communications. During this period, Singh worked as Manager – Client Servicing from January 2022 to March 2023 and earlier served as Assistant Manager – Client Servicing from July 2019 to September 2022.
Prior to that, Singh worked at Prodigy Communications & Marketing as Senior Executive Client Servicing from March 2018 to May 2019 in Dispur, Assam.
Singh began her career at Prodigy Communications and Marketing as Client Servicing Executive in Guwahati, Assam, a role held from April 2016 to March 2018.
