Making fun of one’s competitor is quiet an old premise for marketing and advertising. When brands poke fun at their counterparts, it either indicates that the competitor is posing a threat or they are confident enough to take the competition a step further. Let’s look at some of the epic brand wars in marketing.
1.Samsung Vs Apple
This age-old war between these two smartphone moguls, is legendary. Recently, both the companies have launched their new products and both have mocked each other a couple of times. But in their ad titled “Growing Up”, Samsung has taken this a step further.
2. Microsoft Vs Apple
Looks like Apple proves to be a major threat for its competitors. Siri’s shortcomings have been the utilized by Microsoft in upping their game.
3.Pepsi Vs Coke
Another legendary rivalry. This ad has a boy taking out two cans of coke from a vending machine, to step on them and get the can of Pepsi.
4. Mac Vs PC
This entertaining advertisement had the then small-time Apple taking on the giant Microsoft. In what became one of the most brilliantly executed idea, it took Apple four years to come up with something like this. But after this, the brand became a threat to every other brand in their domain.
5. Audi Vs BMW
Brand wars have been fought through other mediums apart from television advertisements too. More than a decade ago, the automobile giants took to a legendary billboard fight in Los Angeles. Audi was the first one to make the move and BMW accepted the challenge and classily answered Audi.
6. Godrej Vs Ikea
With the entry of Swedish furniture brand IKEA, there has been a lot of cacophony among Indian furniture brands. Godrej, especially have resorted to mocking IKEA via social media platforms with some witty creatives.
7. Horlicks vs Complan
Making kids exam ready is no easy task. But for Complan and Horlicks, this is what seems to be easy peasy. However, Horlicks in order to race ahead, came up with a television advertisement directly comparing with Complan and calling it cheap. As a counteract, Complan released an ad, praising Complan, and conveying that Horlicks is made of cheap ingredients, thereby providing substandard protein and nourishment to kids.
These were some of the iconic brand battles in history. And now, with many advertising mediums and options, the battle only gets tougher. In today’s times, marketing is not just about the survival of the fittest, but the survival of the wittiest and funniest too.
