This year’s Holi is indeed special. After a wait of three years, India celebrated the most colorful festival ever in the world, albeit cautiously. And this time, brands too haven’t been far behind in expressing their joy around Holi. Let’s see how did they do it this year.
1. Plix ‘#HoliSplash’
Wellness and nutrition brand Plix, through an ad campaign urges people to go natural. Instead of adopting unnatural and chemical-based food in general, and even colours, as it is Holi, the plant-based D2C brand is rooting for all things natural.
With equal emphasis on the subject, Plix is sharing Holi-related snippets on various social media platforms too.
2. Viacom18
In collaboration with Seagram’s Imperial Blue packaged drinking water, media and entertainment entity Viacom18 has released a video, starring Rubina Dilaik and Karan Kundra, wishing all their viewers and users on this joyous occasion. This video is released on various OTT and social media platforms.
3. U&i- #U&iKheleHoli
Consumer Electronics brand U&I have released a video featuring influencer Awez Darbar, urging people to celebrate Holi after a particularly difficult three years gone by during the pandemic. With a hook step and catchy song, the brand makes anyone watching it want to take part in this festival of colors!
4. Koo App-#HArRangKiHoli
The Twitter alternative in India, Koo App has launched an anthem featuring diversity, during Holi in different parts of the country. Holi is celebrated in a myriad way in different states, but still exhibits love and unity. The app has released this song with colorful footages of Holi from different states, bound with one melodic song in the background. The anthem celebrates India’s diverse festival.
5. Kamdhenu’#Celebrate-click-share-win # Rang-Khushiyon-Ke’
Paint brand Kamdhenu is celebrating the joy of giving this year with a special contest launched for Holi. The participants will have to share their post-celebration selfies to win exciting prizes.
6. SBI ‘Colorful Wonders of India’
This Holi, come join us as we celebrate the many colourful wonders of India ❤️
Scroll through our Holi thread, press ❤️ on the colour you love and get your Holi Postcard from one of India’s colourful wonders 💙💚💛💗❤️🧡 pic.twitter.com/jsjFIgOXfj
— State Bank of India (@TheOfficialSBI) March 11, 2022
SBI through its Twitter handle has asked twitterati to pick any color and get a festive digital card in that color. This is an engaging campaign, where users would get pretty postcards from the wonders of India.
7. Surf Excel- ‘#DaagAchheHai’
Surf excel’s ‘DaagAchheHai’ ads, never fail to leave a smile on one’s face. This year too, the brand has released an ad featuring a spirited young girl making sure her reluctant aunt too becomes a part of their Holi celebrations, inspite of she refusing to play with them. The ad is befitting of their message this year- ‘Jo rang bachpan lautaye, who #RangAchheHai’
