The festival of Holi brings with it a lot of laughter, joy, smiles and zeal. And after a particularly long pandemic, this year’s Holi had to be special, with many brands celebrating it with renewed vigour.
Let’s check how a few of them celebrated this colourful festival in 2023.
1. Haldiram’s- Meetha Toh Sirf Mithai Hai
The Holi campaign by the Indian sweets and snacks company captured the essence of Holi being a festival when one should let bygones be bygones. The film shows two estranged families coming together to celebrate this colourful festival, promoting community living and a sense of kinship and unity.
2. Goldiee Masale
The spice brand urged everyone celebrating this festival to praise the ones who make Holi unforgettable with their efforts.
3. NIC Ice Cream
Their fresh campaign #NayeZamaneKaNayaJashn, shows how celebrating Holi has changed with changing times, and also introduced their new ‘Thandai’ flavour.
4. JioMart
JioMart showcases the famous dialogue distinct to the festival- ‘Bura na mano Holi hai’, in the quirkiest way. With a series of ads, the brand urged all to celebrate this festival without any compromise, and in a carefree manner.
5. RealMe
The brand released a special Holi song ‘Rang De’ in collaboration with music band Bombay Noor., that captured the inclusive spirit of Holi. It also unveiled a mystery box, urging people to let their true colours come to the fore on Holi. And users who buy a Realme 10 or Realme 10 pro 5G smartphone can get a chance to win this Holi mystery box.
6. TVS Motors- Manao #YehHoliHelmetWaali
One of the most relevant campaigns this year, the motor brand with their Holi campaign urged everyone to play Holi with colours and not with their lives, by making use of helmets while riding.
7. Home Credit India- Zindagi Hit
Home Credit India unveiled a new digital AV across all social media handles. The film shows how Home Credit delights its consumers by helping them in leading a financially independent life, against the backdrop of Holi.
