Healthy Master, India’s fast-growing nutritious snacking brand, has onboarded Indian cricket player Harshit Rana to be their brand ambassador. The goal is to help people make better food choices, especially while watching sports.
This new partnership comes during the cricket season. The company knows that with the ongoing cricket match, millions of fans are glued to their screens, reaching for snacks during every boundary, wicket, and strategic timeout and To help them, Healthy Master started a new campaign called ‘Match Buddy’.
The campaign positioned the brand as a dependable companion for cricket fans during match moments. It understands that when a match gets exciting, people want to eat something tasty.
The main message of the campaign is simple: #MakeASwitch: From Mindless Munching to Mindful Snacking
The company believes it is very hard for people to just stop eating snacks completely. Instead, they suggest a different plan. They want fans to swap their unhealthy junk food for better, healthy options. This way, fans can still enjoy eating while watching the match, but they will be putting good food into their bodies.
A company called LegaXy helped bring Rana and Healthy Master together. Fans will soon see short videos on social media. These videos will show Harshit in real-life moments. They will show that switching to healthy food is easy and can be done by anyone, not just sports stars.
Link to the campaign:
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Commenting on the association, Tarun Agrawal, Co-Founder and CEO of Healthy Master, said, “At Healthy Master, we believe that healthier habits are built through small, intentional choices every day. Harshit’s journey reflects resilience, discipline, and an optimistic drive to come back stronger. His mindset aligns closely with how we think about food — honest, balanced, and sustainable. Through the ‘Match Buddy’ campaign, we want to inspire people to make mindful swaps in their snacking routines.”
Commenting on the partnership Harshit Rana said “Healthy Master stands for thoughtful nutrition and consistent quality, which are important aspects of an athlete’s daily routine. The brand’s approach to clean ingredients and mindful snacking fits well with the discipline required at a professional level, both on and off the field.”
“I’m pleased to be associated with Healthy Master and to work together on promoting informed food choices. I also appreciate the support and representation provided by LegaXy in shaping this association.” he added
Commenting on the association, Amitesh Shah, Founder and CEO, LegaXy, said, “Harshit represents the next generation of Indian athletes, focused, disciplined and deeply connected to his roots. His association with Healthy Master brings together an athlete committed to performance and a brand centred on everyday nutrition and consistency.”
