Havas Media Network India has won the integrated media mandate for Tata 1mg after a multi-agency pitch. The duties have been assigned jointly to PivotRoots for digital brand marketing and Havas Media India for traditional media.
The agency network has worked across multiple Tata brands in the past and has strengthened its partnership with the Group through this latest mandate. Both teams have been positioned to plan and buy media across platforms.
Gaurav Agarwal, Co-founder, Tata 1mg, said, “At Tata 1mg, our mission has always been to make healthcare accessible, affordable, and trusted for every Indian. As a digital-first brand, it’s equally important for us to build a strong and coherent media presence — one that connects with consumers across both digital and traditional platforms. As we scale, we were looking for a partner who could combine digital depth with media scale. Havas Media Network India, through the collective strength of PivotRoots and Havas Media, brings exactly that — a blend of innovation, agility, and deep consumer understanding.”
Mohit Joshi, CEO, Havas Media Network India, said, “Winning the Tata 1mg mandate is a significant milestone for us. Tata 1mg is a purpose-driven brand that has transformed healthcare access in India, and we are excited to power its next growth journey. With the combined expertise of Havas Media India and PivotRoots, we will bring the best of data-led strategies, advanced digital capabilities, and our Meaningful Media philosophy to deliver measurable brand impact.”
Shibu Shivanandan, CEO, PivotRoots (A Havas Company), said, “Digital is at the core of Tata 1mg’s business model, and we are thrilled to lead its digital brand marketing journey. By leveraging advanced martech, data-driven creativity, and precision targeting, we aim to deepen consumer engagement and strengthen Tata 1mg’s leadership in India’s healthcare ecosystem.”
