Havas Media India, the media agency of Havas Media Network India, has been appointed as the Media Agency on Record (AOR) for Modenik Lifestyle, one of India’s leading essential wear companies. The agency has won the integrated media mandate, encompassing both online and offline media responsibilities.
Modenik Lifestyle is home to some of India’s most trusted and iconic consumer brands. Enamor, India’s leading fashion lingerie brand, is renowned for its commitment to innovation, fashion-forward design, and celebrating the modern Indian woman. Dixcy Scott, one of India’s most recognised innerwear brands, has built a strong legacy of quality, comfort, and mass appeal across generations of consumers. Together, these brands represent Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
As part of this partnership, Havas Media India will drive end-to-end media strategy, planning, and buying across the full spectrum of channels – including Television, Print, Radio, Cinema, Digital, Out-of-Home (OOH), Mobile, and BTL activations. The mandate reflects Modenik’s ambition to build a strong, integrated media presence across India.
The win is particularly significant for Havas Media India’s South market operations, which have been on a strong growth trajectory. The agency has been actively expanding its footprint across South India, building deep expertise in regional consumer behaviour, vernacular media, and hyperlocal targeting. The Modenik Lifestyle mandate further cements Havas Media India’s position as a leading integrated media partner in the South, adding to a growing roster of marquee brands the agency serves from the region.
Shekhar Tewari, Chief Executive Officer and Executive Director, Modenik Lifestyle, said, “At Modenik Lifestyle, we are constantly evolving to meet the aspirations of the modern Indian consumer. As we accelerate our growth journey, we needed a media partner who truly understands both the digital and traditional media landscape. Havas Media India brings exactly that – a sharp, data-driven approach combined with strong on-ground execution capabilities. We are confident this partnership will help us reach the right audiences at the right moments, and we look forward to building something truly impactful together.”
Mohit Joshi, Chief Executive Officer, Havas Media Network India, said, “At Havas, we believe that real growth is powered by desire – the desire of brands to mean more, and the desire of consumers to connect deeply. Modenik Lifestyle is a brand that embodies exactly this spirit. They have built iconic, loved products across generations of Indian consumers, and now they are ready to take that love to the next level. We are excited to partner with them on this journey and bring our full network’s capabilities to drive meaningful, desire-led growth for the brand.”
Uday Mohan, Chief Operating Officer, Havas Media India & Havas Play, added, “Modenik Lifestyle brings together a powerful portfolio—brands like Dixcy Scott and Enamor have built genuine equity with Indian consumers over the years. Our ambition is to elevate that equity by creating seamless, insight-led experiences across every touchpoint, online and offline, that feel cohesive and drive real conversion. The South is a particularly exciting growth landscape for us right now—our teams there are doing some of the sharpest work in the market, and this win reflects that momentum.”
The win further consolidates Havas Media India Network’s position as one of the fastest-growing media networks in the country.
