Havas Life Mumbai and Shobiz have joined forces to introduce integrated experiential engagement solutions for India’s healthcare and pharmaceutical sector.
The collaboration has addressed a long-standing gap between scientific communication expertise and large-scale experiential execution, as the industry has been shifting towards more measurable and experience-led engagement models.
The two agencies have combined capabilities to offer end-to-end solutions that have integrated medical communication with experiential design and execution. The partnership has aimed to enable healthcare brands to engage healthcare professionals, patients, and caregivers through compliant and data-driven experiences.
The initiative has leveraged technologies such as virtual reality (VR), augmented reality (AR), mixed reality (MR), AI-powered tools, and data-driven platforms to enhance engagement and effectiveness.
Operating under Havas India, the partnership has positioned itself to deliver unified solutions that connect strategy with execution while addressing evolving industry demands.
Charles Houdoux, Global Chief Client Officer Havas Health, CEO APAC-LATAM said, “By uniting the scientific rigor and healthcare leadership of Havas Life Mumbai, with the transformative power of experience design from Shobiz, we are redefining how the industry engages with healthcare professionals. This collaboration is not simply about communication or events — it is about building a new paradigm where knowledge, emotion, and experience converge to accelerate the understanding and adoption of innovation. Together, we are shaping a more connected, more immersive, and ultimately more impactful future for healthcare engagement — one that drives better decisions, deeper trust, and improved patient outcomes.”
Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan and South Korea) said, “The collaboration between Havas Life Mumbai and Shobiz brings together two extraordinary powerhouses, one rooted in deep medical intelligence, the other in experiential innovation at scale. This partnership enables us to move beyond traditional engagement and create truly differentiated, more desirable experiences for the world of health & wellness. This is the future of experiential healthcare in India, and we are proud to be leading it.”
Dorelle Kulkarni, Managing Director, Havas Life Mumbai said, “Healthcare brands today need far more than communication—they need experiences that simplify complex science, inspire action, and build long-term trust. Our partnership with Shobiz brings together deep medical intelligence with world-class experiential capability, allowing us to create transformative, insight-led engagements that are impactful and measurable. Together, we are setting a new standard for health experiences in India.”
Sameer Tobaccowala, CEO, Shobiz said, “The future of healthcare engagement lies at the intersection of scientific credibility and immersive, thoughtfully curated experiences. By combining Shobiz’s legacy of delivering large-scale, technology-driven experiential solutions with Havas Life Mumbai’s deep understanding of the healthcare ecosystem, we are uniquely positioned to offer clients truly integrated and compliant engagement platforms that deliver tangible business outcomes and move the industry forward.”
