Estée Lauder has launched a new India-focused campaign for its iconic Advanced Night Repair franchise, spotlighting the impact of modern-day stressors on skin and the role of nighttime recovery in maintaining skin health.
Built around the message, “When life tests your skin, trust our most tested,” the campaign features cricketer Harleen Deol, musician Jonita Gandhi, and entrepreneur-creator Masoom Minawala, each representing the realities of contemporary life. Through their stories, the campaign reflects the pressures of demanding schedules, frequent travel, screen exposure, stress and inadequate rest, factors that increasingly influence skin health in today’s fast-paced world.
Positioning nighttime skincare as more than a beauty ritual, Estée Lauder underscores the importance of the skin’s natural overnight repair process, when recovery mechanisms are at their most active.
Central to the campaign is the brand’s Advanced Night Repair Serum and Advanced Night Repair Eye Gel-Crème, which are presented as high-performance formulas designed to support the skin’s peak nighttime renewal cycle. Through the initiative, the beauty brand seeks to reinforce themes of repair, resilience and recovery while connecting with Indian consumers navigating the visible effects of modern living.
Harleen Deol now steps into the beauty spotlight as one of the faces of Estée Lauder’s latest Advanced Night Repair campaign. Reflecting on the journey, Harleen shares, “As an athlete, recovery is something I think about every day – not just for performance, but for my overall wellbeing. Between training, travel and long hours outdoors, my skin goes through a lot too. My nighttime skincare routine is a moment to slow down, reset and help my skin recover, so I wake up ready for whatever the next day brings.”
Jonita Gandhi knows firsthand the demands of an always-on lifestyle. Speaking about the collaboration, she shares, “Music has taken me to so many places, but it also means living with an unpredictable schedule. Between performances, travel and long days in the studio, I’ve learnt how important recovery really is. My nighttime routine – no matter what time it begins – is one of the few moments in the day that belongs entirely to me. It’s a small ritual that helps me slow down, reset and feel ready for whatever comes next.”
Masoom Minawala has taken on multiple roles over the past decade – from entrepreneur and global creator to investor and young mother – and shares her thoughts on the ever-evolving approach to skincare, “Over the years, my approach to skincare has become much more intentional. In my twenties, I was focused on quick results, but today I see skincare as an investment in long-term skin health. Between building businesses, travelling and being a mother, I’ve learnt that consistency matters more than perfection. Taking time to recover – whether for yourself or your skin – isn’t a luxury, it’s a necessity.
