GoKwik has launched Kwik Ads, an agentic AI platform for D2C performance marketing, built on purchase intelligence from over 200 million online shoppers.
The company has positioned the platform as a system that deploys specialised AI agents to manage and optimise advertising campaigns by continuously learning from real shopper behaviour. Kwik Ads has been designed to convert verified purchase signals into improved campaign outcomes without manual intervention.
Alongside the launch, GoKwik has been recognised as India’s first Meta Business Partner for Signals by Meta. The company has also operated as a certified Meta Agency Partner, making it the only firm in India that both supplies purchase signals to Meta’s algorithm and executes campaigns for brands.
The platform has addressed challenges in D2C performance marketing, where campaigns have relied on limited signals and required ongoing manual optimisation. It has noted that demographic targeting and generic lookalike audiences have often failed to identify high-intent buyers, contributing to rising acquisition costs.
Kwik Ads has deployed multiple AI agents across the performance marketing workflow, including signal enrichment, creative research, benchmarking and campaign analysis. The Signal Enrichment Agent has surfaced over 200 Meta-compatible purchase signals from GoKwik’s shopper network, enabling targeting based on actual purchase intent. Other agents have contributed to creative optimisation, industry comparisons and performance tracking.
The system has also benefited from network effects, where each new brand has added to the overall pool of signals, improving campaign intelligence across the platform.
According to the company, brands using Kwik Ads have seen a 25% improvement in return on ad spend and a 15% reduction in customer acquisition costs. Early adopters have included Personal Touch Skincare, Pee Safe, Bombay Shaving Company, What’s Up Wellness and Saada.
“At Meta, we believe the agencies of the future will be defined by the quality and depth of signals they bring to the advertising ecosystem, not just their ability to manage campaigns. When partners invest in building deep commerce intelligence and combine it with AI driven optimisation, it creates a fundamentally better advertising experience for brands and consumers alike. India’s D2C ecosystem is at an inflection point, and we’re excited to see this signals led approach take shape with KwikAds by GoKwik,” said Gaurav Singh, Director, Agencies and VC Partnerships, India, Meta.
“Scaling is easy. Scaling profitably isn’t. In the last six months, we’ve grown four times while improving prepaid percentage and reducing RTO, which is where most brands struggle. KwikAds helped us shift our performance marketing towards high intent signals like prepaid purchases and new customers. That change in signal quality is what made this scale sustainable,” said Arjan, founder of Personal Touch Skincare.
“We were using a data enrichment tool for the last two years, but it was based out of the US and had no custom features needed for India, like tracking prepaid orders. Moving to Kwik Ads for better support and custom features increased our prepaid by 7 per cent by tracking it in real time. It also improved our EMQ scores on event manager,” said Vaibhav Makhijka, founder of What’s Up Wellness.
“Every D2C founder I speak to has the same frustration, ad costs keep climbing, and returns keep shrinking. Kwik Ads is our answer. We’ve taken 200 million shoppers, years of real purchase data, and the latest in agentic AI, and built a system that works like a performance marketer. It identifies the right buyers, learns what converts, and improves the efficiency of ad spend. We are building agentic growth infrastructure for D2C brands in India,” said Chirag Taneja, co founder and CEO of GoKwik.
