FTA Global, has been appointed by Hombale Films to manage digital marketing initiatives for its merchandise brand, HombaleVerse. The mandate was awarded following a multi-agency pitch and will cover a range of digital services to enhance the brand’s online presence and track performance.
Under the mandate, FTA Global will provide digital marketing services, including Search Engine Optimization (SEO) and Paid Marketing. The partnership will focus on launching campaigns to promote HombaleVerse’s merchandise collections and drive traction across product categories. FTA Global will use a mix of performance-driven strategies and creative storytelling to connect the brand with fans and merchandise enthusiasts.
The partnership aims to increase awareness, visibility, engagement, and conversions for HombaleVerse, making the merchandise an extension of the cinematic experience for fans.
Senthil Kumar Hariram, MD and Founder, FTA Global, said, “Hombale Films has created an unparalleled cinematic legacy, and HombaleVerse is an exciting way for fans to connect with that universe in everyday life. Our aim is to combine creativity with performance marketing to elevate the brand’s visibility, create meaningful engagement, and deliver measurable growth for HombaleVerse.”
Chaluve Gowda, Co-Founder, Hombale Films, said, “HombaleVerse is more than merchandise; it is a way for fans to connect with our stories and characters beyond the screen. We are confident that FTA Global’s expertise in performance marketing will help us amplify our reach, engage audiences in new ways, and deliver a seamless shopping experience for our fans.”
