First Economy has won the digital and social media mandate for Waaree Energies Limited, as the company has expanded its focus on integrated communications while scaling across domestic and global markets.
The agency has led the brand’s digital and social media strategy, covering content development, brand storytelling, platform-specific communication, and multi-channel amplification. The engagement has focused on building consistent narratives around manufacturing scale, technological capabilities, and market position in the renewable energy sector.
Waaree Energies has maintained a presence in solar PV manufacturing and has continued to expand its international footprint, in line with the broader shift towards clean energy adoption. The mandate has come at a time when companies in the renewable sector have increased investments in brand-building and stakeholder communication.
First Economy has positioned itself as a strategic communications and digital consultancy working with high-growth businesses on insight-led brand narratives.
“The mandate reflects a growing need for integrated digital and social media approaches in high-growth sectors. Waaree’s trajectory presents an opportunity to build communication that aligns closely with business milestones and market positioning.” – Jigar Zatakia, Founder, First Economy.
