Famous Innovations has secured five new business mandates in the second half of the year, spanning sectors such as fashion, FMCG, telecom, government and travel accessories. The wins have included Taneira Sarees, ITC B Natural for a new product launch, the Uttar Pradesh Government Department of Information & PR, Airtel and Kamiliant.
All five mandates have been awarded following multi-agency pitches, reflecting the agency’s continued participation in competitive business environments.
The mandate from Taneira has marked a return for the agency, which had originally worked on the brand’s naming, conceptualisation and launch in 2016 as part of its association with the Titan group.
The Uttar Pradesh Government mandate has led to a regional expansion, with the agency having established a dedicated office in Lucknow to service the account.
The Kamiliant mandate has further strengthened the agency’s existing relationship with Samsonite, where it has already been handling American Tourister in India for the past five years.
The new mandates have covered a mix of mainline and social media responsibilities, reflecting an integrated approach to brand communication.
“This set of wins feels particularly special — not just because of the scale, but because of the diversity of challenges they bring. From building on our baby brands like Taneira to shaping new launches and government narratives, it’s the kind of work that pushes us to think deeper and create more meaningfully. What’s also encouraging is that all of these came through multi-agency pitches — it reinforces our belief that strong strategic thinking combined with creative clarity continues to stand out. We’re excited to partner with these brands and build work that truly matters.” — Mithila Saraf, CEO, Famous Innovations.
