Famous Innovations has bagged the social media mandate for the World Pickleball League (WPBL), India’s first franchise-based professional league for the rapidly growing sport of pickleball.
As the sport picks up momentum among younger Indian audiences, WPBL aims to position itself at the intersection of competitive sport, community culture, and entertainment
The agency will define the league’s brand personality and digital voice—focusing on a tone that’s young, bold, and irreverent. Its scope includes end-to-end content strategy, real-time storytelling, social-first video formats, trend-led engagement, influencer activations, and daily management of WPBL’s digital platforms.
“We’ve always believed that building a modern sports league isn’t just about the game on the court – it’s also about the stories, the energy, and the culture you create around it. As WPBL works on building the Pickleball ecosystem in India into a way of life, we are committed to aligning with partners that share our enthusiasm and vision. With their understanding of digital, content and culture, Famous Innovations is well positioned to help us shape a league that’s bold, fresh and deeply rooted in the community,” said Gaurav Natekar, Founder & CEO, World Pickleball League.
“We’re thrilled to be working with WPBL to shape the voice of one of India’s most exciting new sporting ventures. As an agency, we’ve always loved the energy and emotion that sports brings to the table and we see WPBL as a unique opportunity to build a cultural movement, not just a league. It’s not every day that you get to define a sport’s presence from the ground up, and we’re all in,” said Gaurav Natekar, Chief Transformation Officer, Famous Innovations.
