After being associated with Lowe Lintas India as President for over six-and-a-half years, Kunal Joshi has joined Enormous as its new Chief Strategy Officer.
In his new role, he will not only lead the strategy charge for the independent creative agency but also pave the path for the agency’s vision towards strengthening strategy-first solutions.
Known for having a sharp strategic edge, Enormous had most recently won the Grand Effie’s this year, showcasing their market strategic capabilities.
During his time at Lowe Lintas India, Joshi started his stint continuing in a planning capacity and eventually taking on a dual strategy planning and business role. In his more than six-and-a-half year’s stint, he worked on ad campaigns for Swiggy, Flipkart, Unilever, Axis Bank, Tata Motors, Hershey’s, Kirloskar, etc.
From January 2013 to May 2017, he was associated with Lowe and Partners Worldwide wherein he served across roles such as Associate Global Strategy Planning Director for the first one-and-a-half years and was elevated to the role of Global Strategy Planning Director in April 2014. During this time, he led the strategy planning for Unilever’s Clear brand across 48 markets globally from the Americas to North Asia.
Before that, he also served as LOWE MENA’s Regional Strategy Planning Director for a period of four years, starting 2006.
Commenting on the move from Lowe to Enormous, Joshi said, “Enormous shows remarkable agility and resilience that makes them perfectly suited to current business and marketing environments. Enormous is one of the most pedigreed Indian independent agencies with a proven track record and an enviable body of work making it a perfect place to continue growing brands and businesses in the new marketing reality. With Ashish Khazanchi at the helm, it also presents a great opportunity for me as a strategist to collaborate with one of India’s best creative leaders.”
To this, Ashish Khazanchi, Managing Partner, Enormous, said, “We have been building an agency that the biggest businesses in the country will trust their brands with. We want to be a place that creates market-moving solutions for the biggest in business. Kunal, with his absolutely stellar reputation and an enviable track record, ups the game for us and all our clients. His experience on Unilever and Tata motors makes him bring a deep knowledge of markets that we’re looking to leverage for our work.”
