Elver, a D2C electronics brand, has launched its new campaign #ElverXI to celebrate the spirit of cricket to offer an engaging experience for both cricket enthusiasts and tech lovers.
The brand recently released its first collaboration video with Ashutosh Sharma. The video playfully highlights how Ashutosh embodies the “Sharma Ji ka ladka” concept, showcasing his ability to stand out and excel in cricket, proving that the traditional “Sharma Ji ka ladka” doesn’t always have to become an engineer.
At the same time, it highlights the effectiveness of Elver’s ANC Mode, allowing Ashutosh to cut off unwanted distractions—both on and off the field—demonstrating the product’s power to keep you focused and in the moment. In parallel, Elver is also introducing the Neo Buds, which are designed to elevate the audio experience with features like 13mm audio drivers, IPX4 sweat resistance, and an impressive 100 hours of standby battery life.
Link to the video :
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The brand has partnered with other cricket players from various teams, including Vijay Shankar, Shashank Singh, Naman Dhir, Ashutosh Sharma, Shahrukh Khan, Abhinav Manohar, Swapnil Singh, Sandeep Sharma, Vaibhav Arora, and Arshin Kulkarni.
These cricketers will feature in exclusive video content showcasing the Neo Buds and other Elver products. The #ElverXI campaign will run until the end of May, with ongoing engagement across social media platforms.
Commenting on the launch of the campaign, Harsh Bhandari, Brand Manager, Elver said: “We’re excited to bring this campaign to life through cricket, a sport that unites millions in India. It’s a perfect opportunity for fans to connect with both the essence of the game and our brand’s milestones, including the launch of our first ‘Make in India’ product, Neo Buds.”
