Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Dior Roots For ‘Protective Clothing’ Due To Ongoing European Crisis

Zainab Kantawala by Zainab Kantawala
March 6, 2022
in What’s Buzzing
A A

The Russian invasion of Ukraine has managed to create ripples across many sectors. And the fashion industry to is not far behind. At the Paris Fashion Week, Dior’s show on Tuesday had designer Maria Grazia Chiuri showcasing her collection that was designed keeping in mind “beauty and protection”, especially at this time in history.

Though the collection was put before the war, which began with Russia carrying out bombing in Ukraine last week, the designer feels, that we have been in a state of war since long. “Covid was another form of war. We have all experienced some very difficult months.
There is a lot of reflection, in these difficult times, about how to combine beauty, aesthetics and protection.” According to her, the fashion exhibited at the Paris Fashion Week, was created with an aim to finding technical options, which could be extra purposeful for girls’ bodies.

Experience the #DiorAW22 show as it unfolds live from Paris and discover the new collection by Maria Grazia Chiuri. https://t.co/0Boffe4OlG

— Dior (@Dior) March 1, 2022

Dior’s show had models showcasing clothes with protective gear like airbag corsets and shoulder pads. Tops resembling bulletproof vests were also exhibited. All of this reminded the audience of the ongoing war from Eastern Europe.

A piece of fashion that caught the eye of many, was a high-tech remake of the iconic Dior’s Bar Jacket, that was hypersexualised to give it a futuristic look. The jacket boasted of features like an internal heating system and padded hips, and was made in collaboration with an Italian bike equipment agency D-Lab.

Chiuri, who is a hardcore feminist feels that the current eastern European crisis is due to the failings of a male-dominated society. According to her, the problem is more cultural and patriarchal. She feels, that more women should be made part of and given decision-making positions. This could have the world see fewer wars,” she said.

Related Posts

Anthropic Calls For Global Pause On Frontier AI Development
What’s Buzzing

Anthropic Calls For Global Pause On Frontier AI Development

by MM Desk
June 5, 2026

Artificial intelligence company Anthropic has suggested a global pause on the development of the most powerful AI systems, stating that...

From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week
What’s Buzzing

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

by MM Desk
June 5, 2026

This week in advertising, brands delivered a mix of nostalgia, culture, product storytelling, and sharp competitive jabs. From quick commerce...

Latest

Anthropic Calls For Global Pause On Frontier AI Development

Anthropic Calls For Global Pause On Frontier AI Development

June 5, 2026
From McDonald's To Apple: 7 Campaigns That Dominated Conversations This Week

From McDonald’s To Apple: 7 Campaigns That Dominated Conversations This Week

June 5, 2026
'Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?': The Ad That Cemented Ambuja's Legacy

‘Bhaiya, Ye Deewar Tootti Kyun Nahin Hai?’: The Ad That Cemented Ambuja’s Legacy

June 5, 2026
Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

Arul Bala Kathiresan Sankaran Joins Publicis Production As VP

June 5, 2026
Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

Aneesh Ahuja Takes Charge As Director, NBA Sports Marketing At Adidas

June 5, 2026
boAt Elevates Vedansh Kumar To CMO

boAt Elevates Vedansh Kumar To CMO

June 5, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.