Digitale has won the digital mandate for Sun Bangla, marking a strategic partnership to expand the channel’s reach and attract new television audiences through digital platforms.
As part of the mandate, the agency has led the channel’s digital strategy, focusing on platform-specific storytelling across social media, video platforms, and digital communities. The scope of work has included short-form content, digital-first show promotions, influencer collaborations, and real-time engagement campaigns aimed at increasing awareness and audience interaction around Sun Bangla’s programming.
The partnership has focused on bridging digital consumption habits with traditional television viewing, with an emphasis on converting online engagement into measurable TV viewership growth.
“We are pleased to start working with SUN Bangla and explore the digital potential of short format content to create intrigue and buzz around fiction and non-fiction shows. The full funnel approach of digital activations shall help in cultivating these audiences to increase TV adoption and viewership for regional audiences” — Mrinal Lunia
“Through this partnership, we will work closely with Sun Bangla to build a robust digital-to-TV funnel, ensuring that online interest translates into measurable growth in television audiences while strengthening the channel’s overall brand presence in an increasingly digital-first media landscape.” — Arnab Samanta
