Diageo India, one of the global leaders in beverage alcohol, has renewed its partnership with Ashish Khazanchi-led creative agency Enormous Brands for five of its brands.
As part of the renewed collaboration, apart from managing the creative mandate of Royal Challenge, Signature from the prestige segment; Singleton and Tanqueray from the Reserve portfolio, Enormous Brands will additionally manage the creative mandate for Don Julio, the icon of luxury in India.
That being said, having retained the creative mandate of DIAGEO India, Enormous Brands, the creative agency which has come up with several high-impact campaigns across channels that have not only enhanced brand visibility but also deepened consumer engagement for the brand over the last one year, will continue to manage brand strategy, creative solutions leading to mainline, digital and on ground executions.
This renewed mandate reaffirms DIAGEO India’s confidence in Enormous Brands’ creative vision and strategic approach.
As per Enormous Brands, there is a fast forward movement amongst Indian consumers towards premiumisation and therefore the old established codes of consumptions are changing rapidly, leading up to Diageo India being geared up to set new norms in the alcobev space.
Hence as part of the creative collaboration, the agency will partner the brands to reframe category codes and unlock new growth opportunities.
