Youth icon and Arjuna Awardee, Shikhar Dhawan has been appointed as the Brand Ambassador of the inaugural Delhi Khel Mahakumbh, an initiative of the Directorate of Education and Sports, Government of NCT of Delhi. The event is designed to strengthen grassroots sports participation and identify emerging talent across the capital.
India’s recognisable sports figure, Shikhar Dhawan has long inspired young athletes across the country. Known for his leadership and commitment to nurturing talent, he continues to influence India’s sporting aspirations beyond his playing career through his venture Da One Sports.
The Delhi Khel Mahakumbh is a large-scale multi-sport platform bringing together school and community-level athletes, offering structured opportunities to compete, gain exposure, and take first steps towards professional sporting pathways. The initiative underlines the Government of Delhi’s focus on promoting sport as a key pillar of youth development and education.
Through Da One Sports, Shikhar Dhawan actively supports structured talent development and high-performance pathways for athletes, while the Shikhar Dhawan Foundation works on education and digital empowerment for children from underserved communities.
The inaugural edition of the Delhi Khel Mahakumbh will be held from February 13 across 16 venues in Delhi, with thousands of young athletes competing in basketball, football, athletics, kabaddi, wrestling, squash, and volleyball, representing all 12 districts of the capital.
Shri Ashish Sood, Minister of Education and Sports, Government of Delhi, said, “The Delhi Khel Mahakumbh is envisioned as a transformative platform for talent and sports development. Shikhar Dhawan’s association as Brand Ambassador brings credibility and inspiration to the initiative and supports our goal of grassroots development.”
Shikhar Dhawan said, “I feel extremely grateful to be named Brand Ambassador of the Delhi Khel Mahakumbh. The initiative is a commendable step towards giving young athletes the platform and exposure they need to grow. Through Da One Sports, I am committed to creating pathways for youngsters to achieve their dreams.”
Anshita Gupta, CEO, Da One Group, added, “The Delhi Khel Mahakumbh strengthens the sports ecosystem of the state. At Da One Sports, we are aligned with the government’s vision to provide structured development and opportunities for emerging talent.”
