Creativefuel has announced the acquisition of two leading community-led platforms, Recommendation Community and Music Community, as part of its ongoing strategy to strengthen its presence in the media and entertainment space.
Launched during India’s early OTT and cinephile wave, Recommendation Community has been among the first digital spaces to shape conversations around films and series. It has evolved into a trusted name among cinephiles and creators for its storytelling and content recommendations. Building on that success, the team has introduced Music Community, an IP dedicated to listeners and creators across genres, fostering collaboration and discovery through a shared love for music.
With this acquisition, Creativefuel has expanded its ecosystem of media-led IPs, which already includes Sarcasm, HalseyIndia, MissMalini, ScrawledStories, and Rupees, among others. The move has reinforced the agency’s commitment to building digital properties that drive cultural conversations and connect creative communities with India’s evolving entertainment audience.
Aseel Sab, one of the founding members of Recommendation Community and Music Community, has continued to play a key role in driving the creative direction of both IPs under Creativefuel’s leadership.
Speaking about the acquisition, Tushar, Founder and CEO of Creativefuel, said, “At Creativefuel, we have always believed in shaping narratives that move culture forward. The addition of Recommendation Community and Music Community strengthens our ability to create and influence stories that audiences genuinely connect with. As our clients increasingly come from OTT platforms and production houses, this acquisition allows us to bridge creative communities with the storytellers driving India’s entertainment landscape.”
Nikhil, Co-founder at Creativefuel, added, “Creativefuel is evolving into a true house of brands for the internet. Each IP we acquire or build has its own identity, audience, and creative pulse. Recommendation Community and Music Community perfectly fit this vision, strengthening our journey toward becoming the Mensa Brands of digital IPs.”
Sree, Vice President – Operations and Acquisitions, said, “This acquisition continues our focus on strengthening Creativefuel’s IP network. Recommendation Community and Music Community perfectly complement our existing properties, helping us build deeper, more connected ecosystems in the media and entertainment space.”
