Contract Advertising India has been awarded the integrated creative mandate for BMW India following a competitive pitch involving several leading agencies. The agency has taken on responsibility for both mainline and digital communications for the luxury automotive brand in the Indian market.
Under the mandate, Contract Advertising India has been tasked with developing and executing integrated brand communications across platforms. The scope has included creative strategy, campaign development, and digital storytelling, with work aligned to the preferences and expectations of Indian luxury automobile consumers.
The account win has marked an expansion of Contract Advertising India’s automotive portfolio, while BMW India has onboarded a new creative partner to support its brand communication efforts across traditional and digital touchpoints.
Rohit Srivastava, Chief Strategy Officer, Contract Advertising India said, “We are delighted to welcome BMW India to our portfolio. BMW is not just an iconic brand but a global benchmark for excellence in design, performance, and innovation. Securing this mandate is a matter of immense pride for us, and we look forward to creating distinctive, future-facing brand communication that accelerates BMW’s journey in the luxury automotive space and builds deeper connections with Indian consumers.”
Vitesh Barar, Director, Marketing, BMW India said, “At BMW India, we continuously evolve to ensure our brand resonates with consumers. Contract Advertising India demonstrated a deep understanding of our brand values, long-term business ambitions, and the expectations of today’s luxury consumer. Their strategic insight and creative vision stood out, and we are confident that this partnership will elevate BMW India’s brand communications to new heights.”
“BMW India stands as one of the country’s foremost luxury automotive brands, renowned for its excellence in performance, innovation, and driving experience. With this new partnership, we aim to further strengthen our position in the Indian luxury automotive segment and engage more meaningfully with a new generation of digitally savvy consumers, ensuring our brand remains relevant and aspirational in a rapidly evolving market,” Barar added.
