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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Chirag Bhatia Calls It A Day As EVP & Business Head- Digital At DDB Mudra Group

After being associated with DDB Mudra Group for a period of more than four years, of which he spent the last close to one year as EVP and Business Head- Digital, Chirag Bhatia has moved on. He joined them as Senior Partner and National Head of Account Management- Digital in March 2020.

MM Desk by MM Desk
April 12, 2024
in Advertising
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Chirag Bhatia Calls It A Day As EVP & Business Head- Digital At DDB Mudra Group

After a more than four-years-long stint at DDB Mudra Group, of which he spent the last almost one year serving the role of Executive Vice President and Business Head- Digital, Chirag Bhatia has moved on from DDB Mudra Group.

He commenced his tenure with the agency in March 2020 as the Senior Partner and National Head of Account Management- Digital, and was later elevated to SVP- Digital, in June 2021, before he assumed the position of EVP and Business Head- Digital in June 2023.

Expressing his views on the move, he mentioned, “Wow, one super amazing and fulfilling gig at DDB Mudra Max finally comes to an end. Yes, it was my last working day yesterday at DDB Mudra Group. It is such a mixed emotion when, on the one hand, you bid adieu to some of the best bonds you have built over the past few years and, on the other hand, you are excited to take on your new assignment with full energy and excitement.”

Before joining DDB Mudra Group, Bhatia was associated with Value Heal as a Co-founder for almost a year, from May 2019 to February 2020.

From August 2016 to April 2019, he served as an Agency Partner at Meta; as Lead Partner Sales and Digital Marketing (South Asia) at Adobe from June 2015 to July 2016; and as Director- Adtech Sales and Solutions at ibibo Group from July 2014 to June 2015.

Earlier on, he also worked with Yahoo! for close to five-and-a-half years wherein he served across various roles such as Lead for Affiliate Supply Management/Acquisition (India), Group Manager- Yahoo! Audience Network and Group Manager- Advertising Sales at Yahoo! Search Marketing (West and South India).

In the past, he also worked as Senior officer- Ad Sales at BCCL, Assistant Manager at Reliance Petro Marketing and Team Leader at Wipro BPO.

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