Wonderchef, an Indian kitchen appliances and cookware brand, has unveiled its latest national campaign, Jode Bharat Ko, featuring co-founder and Chef Sanjeev Kapoor. The campaign is a tribute to the diversity of Indian kitchens — and how Wonderchef’s Nutri-blend unites them through a shared love for healthy and tasty cooking at home.
The campaign film opens with a message: Bhashaayein anek, pakwaan anek, mixer grinder — ek. The campaign shows how Nutri-blend adapts to every regional cuisine while standing as a single symbol of culinary unity. It ends with Chef Kapoor’s signature sign-off, Desh ka pyaara — Nutri-blend hamara. Jode Bharat Ko.
It will roll out across digital platforms, social media, and retail channels.
Chef Sanjeev Kapoor, who also co-founded Wonderchef, shared, “Cooking is a language of care — and Nutri-blend brings that care into the kitchen. It empowers every homemaker to cook food that’s not just tasty but also healthy and easy to make. That’s what Wonderchef stands for — health, taste, and convenience for every household.”
Ravi Saxena, CEO and co-founder of Wonderchef, added, “With Jode Bharat Ko, we’re celebrating how India’s most loved mixer-grinder, Nutri-blend, has found a home in millions of kitchens. Its powerful 500W copper motor, unbreakable transparent jars, and high-precision blades make it perfect for quick, nutritious, and delicious meals — blending tradition with modern convenience.”
