71% Higher Brand Lift Comes From Paid Boost, Not Organic Creator Content Alone: dentsu X
Creator-led campaigns have continued to shape digital marketing strategies, but organic reach alone has not delivered...
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89% CMOs Boost Influencer Spend, While System-Led Strategies Drive 38% Higher ROI: dentsu X
Creator marketing has moved from experimental campaigns to a core brand-building lever, but effectiveness has remained...
Indian Gen Z To Drive $1.3 Trillion In Spending By 2030: Redseer
India’s consumer landscape is undergoing a significant shift as Gen Z emerges as a powerful force...
Women Influence 70–85% Of Purchases, But Only 14% Brands Lead In Women-Centric Marketing
A new cross-industry study by HerKey and Havas Creative India has highlighted a growing disconnect between...
India Won The Cup, Brands Won The Timeline
There are cricket matches, and then there are matches that make an entire country pause. Sunday...
Behind Every Successful ‘Yes’ Is A Difficult ‘No’: Women Leaders Reflect On Defining Career Choices
In career conversations, success is often traced back to the moments when someone said “yes.” Yes...
Diljit Dosanjh’s Dil-Luminati Tour Drives Rs 943 Cr Economic Impact In India: EY
Diljit Dosanjh’s Dil-Luminati India Tour 2024 has generated an estimated Rs 943 crore socio-economic impact, according...
From Pichkaris To Puns: Brands That Played Holi The Creative Way
There are two kinds of Holi celebrations, the ones happening on the streets with colours flying...
Fortnightly Social Media Roundup: Reels, Remix & Voice Tools Lead Platform Changes
Over the past two weeks, social platforms have prioritised creative flexibility, cross-platform integration and smarter communication...
ChatGPT Becomes Second Most Downloaded App Globally, Trails Only TikTok: Sensor Tower Report
ChatGPT has become the second most downloaded app globally in 2025, trailing only TikTok, according to...
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