Amazon miniTV Is Now ‘Amazon MX Player’
Amazon is rebranding its free ad-supported streaming service, Amazon miniTV, to 'Amazon MX Player.' This reflects...
OTT
I&B Ministry Summons Netflix Content Head Over IC-814 Web Series Controversy
The government has summoned Netflix's content head regarding the series 'IC-814 - The Kandahar Hijack' following...
Ormax Report: ‘Farzi’ On Prime Video Becomes Most-Viewed SVOD Show
While 2023 marked the big screen's comeback, the OTT space retained its stronghold. Amazon Prime Video...
These Are The Most Watched Movies & Shows On Netflix In 2022
It won't be wrong to say that Netflix is the most popular OTT platform in India....
How She-Hulk’s Marketing Approach Ensured Success Of Season 1
MCU's latest She-Hulk: Attorney at Law has become the new rage on social media. It is...
Marketing Initiatives By ‘Jamtara Season 2’ That Created Buzz Around The Show
Marketing Initiatives created a buzz around Jamtara Season 2, using its premise and other promotional activities.
Marketing Strategies That Helped Making ‘Darlings’ A Phenomenal Success
For Indians, cinema has played a very important role. Not only has it been a major...
How ‘Stranger Things 4’ Successfully Created Buzz AcrossThe World
Online streaming platforms have become the main source of entertainment around the globe. Platforms like Netflix,...
Reasons Why Brands Are Shifting Towards OTT Platforms For Advertising
OTT platforms gained considerable importance during the pandemic. A considerable shift has occurred in viewership with...
7 Much-Awaited Shows & Movies Releasing In December 2021
OTT platforms have had an amazing run in 2021. People have been so much inclined towards...
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