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Marketing Strategies That Helped Making ‘Darlings’ A Phenomenal Success

| Published on August 12, 2022

For Indians, cinema has played a very important role. Not only has it been a major source of entertainment, but it has also been one of the most influential platforms in the country. People tend to incorporate a lot from the movies into the way they live.

It is safe to say that the industry has evolved beautifully. There have been some of the most amazing launches in recent times that have brought up some of the most sensitive topics in society.

One movie that has become the topic of discussion lately is Alia Bhatt and Vijay Varma starrer, DarlingsThis Netflix original has been receiving a lot of appreciation not just for the storyline that revolves around the topic of domestic violence but for the brilliant performance of all the star cast.

The character’s journey from abuse to a rollercoaster of emotions and an incredible twist has taken us all by surprise.

A lot has gone into making the movie a national success. There have now been talks about remaking the movie in Tamila and Telugu as well. Let’s take a look at how well the marketing was done by the makers to ensure a blockbuster release.

Introduction With A Disclaimer

Star-Cast Contributing To The Buzz

Teaser Launch

The teaser gave us all a glimpse of this dark-comedy world of Darlings.

Trailer Is Here

Meme Fest

As soon as the trailer launched, social media platforms were full of memes and were really fun to watch even.

 

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A post shared by Vijay Varma (@itsvijayvarma)

 

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A post shared by Netflix India (@netflix_in)

 

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A post shared by Nykaa Naturals (@nykaanaturals)

Netflix Issuing The Statutory Warnings

 

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Darlings V/S Toothbrush

 

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Darlings V/S Heel

 

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Darling V/S Door

 

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A post shared by Netflix India (@netflix_in)

The Song Release

The songs from Darlings were also given a lot of appreciation. Arijit’s voice has become an anectode for many the song release also made the wait more exciting.

 

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A post shared by Netflix India (@netflix_in)

Brand Association

Sandisk

 

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Daawat Official

 

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Evagirl

 

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