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How She-Hulk’s Marketing Approach Ensured Success Of Season 1

| Published on October 12, 2022

MCU’s latest She-Hulk: Attorney at Law has become the new rage on social media. It is a unique superhero series that takes inspiration from classic comic book arcs and features Tatiana Maslany as the main character who is attempting to balance her career as an ambitious attorney with being a massive gamma radiation-fueled green colossus.

While the series was released on Disney + Hotstar earlier in August this year. And while the series 8 episodes through the first season, it was the pre and post-release marketing that ensured that it becomes all the rage.

The marketing team went all in and worked harder and more creative with the traditional mode of promotions, i.e., billboards, posters, etc. At San Diego Comic-Con., there were posters everywhere that had a hotline number, dialing which would lead you to an automated message.

The team also did some out-of-the-box marketing for the series. Those who were on Tinder had a real chance at matching with the She-Hulk herself.

Since the launch of the show, people have been comparing it with previous MCU originals like Avengers and all the other superhero movies.

While the show is about a superhero with supervillains and lots of action, there is no denying that the show has a lot of feminine vibes.

The show has a certain amount of romantic quotient and people have not been entirely happy with it. People have been talking about how it breaks the traditional storyline of every MCU movie. While some do like the breath of fresh air when it comes to the superhero saga, it will take some time for the other half to come around the new Hulk in town.

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