Rawbare Marks Three Years By Building A Premium Eyewear Brand On Trust Over Price
The Indian direct-to-consumer (D2C) eyewear market has increasingly become crowded with brands competing through discounts and...
Marketing
The Sock Street Onboards Sangram Singh As Brand Ambassador
Homegrown apparel brand The Sock Street has appointed Sangram Singh as its brand ambassador as it...
Unnikrishnan Pillai Elevated To Dy Head Of Digital Marketing – International At Malabar Gold & Diamonds
Malabar Gold & Diamonds has elevated Unnikrishnan Pillai to the position of Deputy Head of Digital...
SML Ropes In Sachin Tendulkar As Brand Ambassador
SML has appointed cricket icon Sachin Tendulkar as its brand ambassador as the company looks to...
What’s Driving Brands To India’s Got Latent: Reach, Relevance Or Something Else?
Let's settle one thing first. Nobody clicked on India's Got Latent to watch advertisements. Yet somehow,...
FSSAI Cracks Down On ‘Energy Drink’ Claims, Issues Notices To Red Bull, Sting & 4 Others
The Food Safety and Standards Authority of India (FSSAI) has issued notices to six leading beverage...
JioStar Names Akash Vadera As Marketing Director For Tadka
JioStar has appointed Akash Vadera as Marketing Director for Tadka, strengthening the leadership team behind its...
Nestlé Commits To Eliminate Artificial Colours From Global Product Portfolio By End Of 2026
Nestlé has announced plans to eliminate artificial food colours from its entire global product portfolio by...
Bombay HC Protects Bombay Group’s Use Of ‘Vadilal’ Trademark Pending Arbitration
The Bombay High Court has granted interim protection to the Bombay Group, restraining Vadilal Industries, Vadilal...
Why Growing Diamond Demand Matters More Than Winning Customers, Indriya’s Shantiswarup Panda Explains
For decades, jewellery advertising has mastered the art of selling emotions. Engagements, weddings, anniversaries and milestones...
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