AdLift’s Tesseract Launches Claude AI Integration & AI Traffic Analytics
AdLift’s AI search visibility platform, Tesseract, has launched two new features, Claude AI integration and AI...
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Kinnect Elevates Ankit Banga As COO, Appoints Gaurav Dudeja As CBO
Kinnect has outlined its next phase of growth with a strengthened leadership structure and a continued...
Sambit Mohanty Exits McCann Worldgroup After Nearly Seven Years
Sambit Mohanty has exited McCann Worldgroup after serving as Creative Head for nearly seven years. He...
BigTrunk Communications Secures Velvex’s National Digital & Social Media Mandate
BigTrunk Communications has secured the national digital and social media mandate for Velvex, the lubricant brand...
AI Will Matter Only When It Reaches Everyone: WPP’s Neeraj Ruparel On the Next Big Shift
The race to build better artificial intelligence has already begun. Every week seems to bring a...
MutualFundWala Awards Performance Marketing Mandate To Team Pumpkin
MutualFundWala has awarded its performance marketing mandate to Team Pumpkin. Under the mandate, the agency has...
Dentsu India Wins Tata Group’s Integrated IPL Media Mandate
Dentsu India has won the integrated media mandate for the Tata Group’s Indian Premier League (IPL)...
Servotech Brings Back 90’s Family Humour To Spotlight Solar Savings In New Campaign
Servotech Renewable Power System has unveiled a new television campaign titled ‘Raho Roshan, Bina Tension’, fronted...
L’Oréal India Awards Media Mandate To Publicis Groupe’s Zenith
L’Oréal India has awarded its media mandate to Publicis Groupe’s Zenith. Sources close to the development...
Campaigns That Defined The Week, From Cricket To Consumer Trust
From celebrity backed initiatives and purpose driven messaging to humour, nostalgia, and product storytelling, brands embraced...
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