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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Cannes Lions 2026: TBWA\Lintas Wins Bronze For Steadfast On Day 2

TBWA\Lintas won a Bronze Lion in the Film Craft category at Cannes Lions 2026 on day 2, taking India’s overall medal tally to five.

MM Desk by MM Desk
June 24, 2026
in Advertising
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Cannes Lions 2026: TBWA\Lintas Wins Bronze For Steadfast On Day 2

India has added another Lion to its tally at Cannes Lions 2026 after TBWA\Lintas secured a Bronze Lion in the Film Craft category for Steadfast’s ‘Don’t Look Up’ campaign.

The Bronze Lion has been awarded in the Script sub-category of Film Craft Lions, taking India’s overall medal count at the festival to five Lions so far, comprising two Silver and three Bronze Lions.

Link to the campaign:

The Film Craft Lions winners have been announced alongside the Entertainment Lions, Entertainment Lions for Sport, Entertainment Lions for Gaming, Entertainment Lions for Music, Industry Craft Lions and Design Lions categories.

India has now won five Lions at Cannes Lions 2026. Brand David and Leo have secured one Silver Lion each, while Humour Me, Ogilvy and TBWA\Lintas have won one Bronze Lion each.

The 73rd edition of the Cannes Lions International Festival of Creativity is being held from June 22 to June 26, 2026, in Cannes, France.

 

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