One of the most important and lucrative sectors in today’s society is fashion. Due to their incredible marketing efforts, some of the best-known clothing brands in the world, like H&M, provide quick fashion that is in great demand.
People are drawn to the visual aspects of current and evolving fashion trends, making visuals one of the most crucial elements of advertising. Branding is a great way to reach a wide audience, increase brand recognition, and present the company’s entire aesthetic.
This article evaluates and explains the success of out-of-home (OOH) advertising efforts from some of the biggest fashion companies.
Fashion Ads For A Cause
Nike’s Better For It Campaign
Nike started a marketing effort to support female empowerment and encourage women to beat their records, whether it’s in their upcoming marathons or throughout their fitness journey.
The campaign was designed exclusively for female athletes throughout the world, highlighting Nike’s long-standing commitment to women’s fitness as they develop goods to meet their unique requirements and goals in the fitness industry. The Nike women’s division had one 20% increase in brand recognition after the campaign began. This illustrates that customers want to be devoted to a brand not just for their goods but for the shared causes that they support.
This campaign showed that you don’t necessarily need to physically display the items to generate a positive response from the audience. It also marketed Nike’s stylish workout gear to ladies all over the world. Sometimes all it takes to attract a global audience is standing up for an issue that people can identify with and have a compelling message.
H&M Place of Possible Campaign
In addition to marketing their brand internationally, H&M created an advertising campaign to show that they care about their customers and staff. H&M sought to draw attention to one of its largest store openings, which happened in New York City, with a significant OOH campaign. This location would grow to be the largest H&M in the whole globe, inspiring the most intriguing and forward-thinking advertising campaigns ever produced by a clothing company.
They intended to interact with their customers as well as use photographs of their clothes to advertise the store opening. The CEO of H&M, Daniel Kulle, said, “We are thrilled to introduce the Place of Possibility campaign because we think the finest expenditure we can take is in our workers. Because to this, the advertising campaign had two objectives: to raise brand recognition and to announce the company’s hiring for their largest store opening to date.
TOMS One for One
TOMS is another well-known brand for its inexpensive and comfy shoes. One for One, their advertising initiative, evolved became the business’s primary marketing plan as they gave out a shoe pair to a kid in need for each pair they sold.
The message that goes along with an advertisement may be just as essential as the actual product being advertised, as this advertising campaign has once again shown. Long-term, devoted clients who will continue to patronize the business for many years are far more likely to enhance sales and brand recognition if the firm has the same beliefs as the consumer.
The advertising campaign featured slogans like “Buying a pair provides a pair,” which reflected the company’s commitment to advancing equality, enhancing health and safety, and supplying essentials to people in need.
Michael Kors’s WatchHungerStop Campaign
In order to increase food security and nutrition, the fashion label Michael Kors teamed up with the World Food Programme for a charitable initiative.
Michael Kors conducts an annual campaign to Watch Hunger Stop. Nevertheless, given that food poverty has increased as a result of the epidemic, the brand this year underscored the significance of the project to provide school lunches for kids.
The series’ posts received thousands of likes, raising awareness of WFP and its objectives. Also, Michael Kors gave the “World Food Programme” 100% of the profits from the sale of these LOVE t-shirts.
For the purpose of announcing this cause, Michael Kors designed vibrant Instagram images highlighting their brand-new LOVE t-shirts.
Final Thoughts
It should come as no surprise that top fashion firms employ OOH marketing to promote their products and boost sales. The visuals and the logic behind it are both crucial components in showcasing fashion.
These brands understand that their message is just as essential for consumers as their aesthetic appeal because nobody wants to buy things simply to help a wealthy corporation get richer; they are also interested in know they’re supporting a business that truly care about their customers and the community in which they operate.
These fashion companies use the best marketing techniques to promote their goods to customers all over the world, so it’s no surprise that they are among the wealthiest in the world.
