Arjoon Bose has joined Coach as Vice President Marketing, Europe, Middle East, Africa & India, effective December 2025, based in London. He will lead marketing strategy and brand growth across the EMEA and India markets.
He announced this move via a linkedin post.
Prior to Coach, Bose served as Global Chief Marketing & Digital Officer at Bel from June 2024 to October 2025, based in Paris. He has also spent nine years at General Mills in multiple roles, including International Head of Creative & Growth Ideas Europe, Australia, Asia & Latin America from January 2022 to May 2024, Head of Brand Experience Europe & Australia from January 2020 to December 2021, Head-New Ventures Europe & Founding Principal of 301 INC Europe from October 2018 to December 2019, and Business Unit Head-Häagen-Dazs and Snacking Northern Europe from April 2016 to September 2018.
Bose began his General Mills journey as Marketing Manager-Häagen-Dazs UK & Ireland from June 2015 to March 2016. Before that, he spent 10 years at L’Oréal in roles including Group Product Manager, Marketing Manager UK & Ireland, Western Europe, Senior Manager Global Marketing, Paris, and Brand Manager/Senior Brand Manager India. His earliest experience was as Junior Brand Manager/Assistant Project Manager South Asia at L’Oréal from February 2004 to November 2005.
