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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Bright Brain Wins Digital Marketing Mandate For Sub Zero

Bright Brain has secured the digital marketing mandate for Sub Zero, expanding its work in India’s B2B manufacturing and logistics space.

MM Desk by MM Desk
October 27, 2025
in Advertising, Mandates
A A
Bright Brain Wins Digital Marketing Mandate For Sub Zero

Bright Brain has been appointed to handle digital marketing for Sub Zero, a company operating in cold chain logistics.

Under the mandate, the agency will manage digital strategy, content and communication, website development, SEO, social media management, and performance marketing. The focus will be on strengthening Sub Zero’s presence across digital platforms and communicating its role in maintaining India’s cold supply chain across sectors such as pharmaceuticals, dairy, and frozen foods.

With this partnership, Bright Brain continues to build its work in the B2B manufacturing and logistics sector.

“Partnering with Bright Brain has been a natural extension of our vision—to combine engineering precision with digital intelligence. Their understanding of our industry, backed by a strategic and performance-led approach, helps us communicate Sub Zero’s legacy and innovation with impact. We are set to build a stronger digital foundation that mirrors the reliability and excellence our brand stands for on the road,” said Deep Khira, Founder, Sub Zero.

“Sub Zero represents the kind of brand we love partnering with—built on heritage, driven by innovation, and ready to scale through digital transformation,” said Suhail Bajaj, CEO, Bright Brain. “Our goal is to tell their story through strategy, performance, and creativity that truly reflects the brand’s engineering excellence and legacy.”

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