| 2 minutes read

2 minutes read

How Brands Are Helping Flood-Hit Kerala

| Published on August 18, 2018

The flood situation in Kerala continues to get worse with death toll rising close to 100. While NGOs and governments are trying their best to help the people in Kerala, startups, and companies have also started supporting them. We already shared how telecom companies are doing cause marketing by providing complimentary talk-time and extended validity, along with setting up additional infrastructure to provide free Wi-Fi services.

Also Read: Cause Marketing- Airtel, Jio, Vodafone Offer Free Data to Flood-Hit Kerala

Let’s have a look at how companies are trying to help those affected by the Kerala floods.

1. ICICI Bank


ICICI Bank announced that it will contribute Rs.10 crore to provide relief and assistance in the flood-affected regions of Kerala. Also, it is providing help in the supply of things like clothes, food items, medicines, sanitation & hygiene products.

2. Paytm

Paytm launched an option on its platforms for people who wish to donate money. Paytm said that it’ll match each donation rupee for rupee, which means that the total donation will effectively be doubled. Paytm has already raised Rs. 10 crore through its initiative.

3. Amazon


Amazon partnered with NGOs and people who wish to donate items such as nets, soaps, and umbrellas from its website. These items are being sent to the NGOs who a people who need them in trying to help the flood-affected people.

4. Google


Google always participates in such programmes and the reach of this search engine can certainly contribute a lot. It has ‘Person Finder’ feature in which users can post about people who’re missing and those who are safe.

5. Tech Mahindra

Tech Mahindra is conducting drives in offices, for collecting items from employees and sending them to the people who need in Kerala.

Related Posts