Imagine Marketing, the parent company behind wearables brand boAt, has filed draft papers for an initial public offering (IPO) with the Securities and Exchange Board of India (Sebi) through the confidential pre-filing route, as per media reports.
The report suggested that the filing method allows companies to withhold the public disclosure of sensitive IPO details—typically found in the Draft Red Herring Prospectus (DRHP)—until later in the process.
In a public notice, the company confirmed it had submitted the Pre-filed DRHP to Sebi and the stock exchanges under the ICDR (Issue of Capital and Disclosure Requirements) Regulations for a proposed IPO of its equity shares on the main board.
The report also suggested that the company clarify that this pre-filing does not guarantee it will proceed with the IPO.
This marks Imagine Marketing’s second attempt at going public. The first was in January 2022, when the company filed to launch a ₹2,000-crore IPO, which included a fresh issue of ₹900 crore and an offer for sale (OFS) of ₹1,100 crore.
