Bisleri International’s premium beverage category- Bisleri Vedica Himalayan Spring Water has unveiled ‘Vedica, The Journey Home’, a visually captivating and emotionally evocative film that takes the audience on a poetic odyssey to the source of Vedica Himalayan Spring Water.
This film captures the beauty of the majestic Himalayas, the home of Vedica. Meticulously crafted with precision and passion, the narrative of ‘The Journey Home’, delivers an immersive experience. Inspired by Masaru Emoto’s groundbreaking “Water Has Memory” experiments, the film explores the profound idea that Vedica’s water reflects the serenity, balance, and harmony of its origin in the Himalayas.
Through visuals of snow-clad peaks, cascading streams, and untouched wilderness, the film transports viewers to a realm of timeless natural splendour, evoking a sense of connection to nature- that defines the essence of Vedica.
The film features actor and Bisleri Vedica’s brand ambassador, Dino Morea, who effortlessly embodies the elegance and authenticity of the brand. His presence infuses the narrative with a compelling personal touch, inviting viewers to connect deeply with the story of Vedica.
Enhancing the film’s narrative is a mesmerizing score by the Sarod maestros, Amaan Ali Bangash and Ayaan Ali Bangash. Inspired by timeless Raga vibrations, their composition weaves a rich tapestry of emotion and grandeur, perfectly complementing the stunning visuals and adding a profound layer of depth to the storytelling.
The film is available in three formats- 1 minute 50 seconds, 60 seconds, and 30 seconds- designed to make an enduring impact across diverse platforms. With its stunning visuals, poetic storytelling, and soul-stirring music, Vedica: The Journey Home celebrates Vedica’s heritage and the grandeur of its source nestled in the Himalayas, encapsulating luxury and sophistication that define Bisleri Vedica Himalayan Spring Water.
Watch the film here:
Speaking about the development, Dino Morea said, “Being a part of ‘Vedica: The Journey Home’ has been an immensely transformative experience. It is not simply a film; it is a celebration of nature’s splendour and purity. I feel deeply connected to Vedica as a brand, and it’s been an honour to take the audience on this journey to Vedica’s Home.”
The Bangash Brothers reflected on their contribution, stating, “Composing the music for ‘Vedica: The Journey Home’ was a rewarding journey. The breathtaking visuals of the Himalayas and Vedica’s essence guided us in creating a score that celebrates harmony and elegance, mirroring the brand’s unique character.”
Commenting on the launch of the film, Jayanti Khan Chauhan, Vice Chairperson, Bisleri International, said, “Vedica is not just water; it is nature’s finest offering, preserved in its most pristine form. With ‘The Journey Home,’ we wanted to share the captivating tale of Vedica’s unique single-source origin, highlighting the purity and serenity of its Himalayan home. This film, conceived and developed in-house over a period of two years, is a proud testament to the seamless blend of visuals, music and storytelling, that sets it apart from others.”
