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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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Home Campaigns

Best Campaigns By Brands On World Mental Health Day 2022

Rinie Wilson by Rinie Wilson
October 14, 2022
in Campaigns
A A

Mental health has undoubtedly been one of the least talked about problems that our society has been facing for decades. People have been struggling alone all their lives without discussing it out loud. This is because the issue of mental health has majorly been a taboo so to say.

Indian society has widely regarded the issue of mental health like anxiety and depression as non-existent. It has been difficult for people to talk to their closest kin about what’s been troubling them let alone seek help from a professional.

However, in the past couple of years, individuals as well as many organizations have come forward and have been doing their best to educate the people about the subject.

In fact, celebrities like Deepika Padukone have come forward and talked about their personal struggles and how they fought their way through difficult times.

The world recently celebrated World Mental Health Day on 10 Oct’22. To spread the word, there were many brands that rolled out some of the most creative campaigns.

Deepika Padukone’s Live Love Laugh Foundation

Ellamma is a 55-year-old person with mental illness. With LLL’s rural program intervention and identification, Ellamma was referred to the Emergency Care Recovery Center, where social workers visited her home to assess her condition. pic.twitter.com/dOFA7PVJJA

— TLLLFoundation (@TLLLFoundation) October 8, 2022

Josh

SOS Children’s Villages India

 

View this post on Instagram

 

A post shared by SOS Children’s Villages India (@soschildrensvillagesindia)

Hindustan Zinc

 

View this post on Instagram

 

A post shared by Hindustan Zinc (@hindustan_zinc)

PhonePe

 

View this post on Instagram

 

A post shared by PhonePe (@phonepe)

MediBuddy

Westside

 

View this post on Instagram

 

A post shared by Westside Stores (@westsidestores)

Kotak Mahindra Bank

 

View this post on Instagram

 

A post shared by Kotak Mahindra Bank Ltd (@kotakbankltd)

MX Player

L’Orèal Corporate

Eureka Forbes

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