Instead of relying solely on launch videos and digital campaigns, vivo decided to take its latest flagship story outdoors. To...

Royal Challengers Bengaluru’s latest IPL conquest was far more than a trophy lifted in triumph. It was a declaration. A...

Ram Raghavan has been appointed Chief Marketing Officer (CMO) at Colgate-Palmolive. In his new role, he has taken responsibility for...

Marketing today moves at an incredible pace. New trends emerge almost every week, brands compete aggressively for digital visibility, and...

Zee Entertainment Enterprises has partnered with FIFA to broadcast 39 global football events in India between 2026 and 2034. The...

L’Oréal India has awarded its media mandate to Publicis Groupe’s Zenith. Sources close to the development have confirmed the move...

Sapphire Foods India has announced a leadership transition within its quick-service restaurant portfolio, appointing Vikrant Vohra as President and Chief...

From celebrity backed initiatives and purpose driven messaging to humour, nostalgia, and product storytelling, brands embraced a wide range of...

Schwarzkopf Professional India has unveiled a new campaign for its OSiS+ styling range featuring Jim Sarbh. Built around the idea...

Sources close to the development confirmed this to Marketing Mind. The mandate has been estimated at around Rs 300 crore,...